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Creating Clarity in Your Offer – The Five Crucial Factors

Do you find yourself answering too many unnecessary questions? Maybe you’re not presenting a clear enough message. These keys will guide you in making an offer they’ll easily understand. What’s one of the biggest problems you face when presenting your offer to a prospect?  I found that the answer to this is similar for many clients: Prospects hear what you

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The Five Elements of Understanding Your Ideal Client

If you want to create an offer that converts, start with understanding who is your ideal client. Beyond their age or location, understand how to uncover their deep beliefs and emotions that guide their decisions. What’s the aim of marketing?  It’s to get to know your customers so well that you don’t even have to promote your product. You’re simply

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